Introducing the new Y EAU DE PARFUM by Yves Saint Laurent. An authentic fragrance expression capturing the essence of modern men.

Y by Yves Saint Laurent is not the story of one man but of a whole generation: a creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success.

The Y EAU DE PARFUM man has accomplished his dreams and is moving towards a new tomorrow. He’s a man willing to share his ideas with a focus on improving the world; a man established, confident and capable of facing the challenges presented to him. He’s one step further on the route to accomplishment.